Lauman Group chooses Phoenix7 workflow management solution

Mexico City, London. August 31st, 2022

The Mexican group Lauman has partnered with Phoenix7 to modernize and streamline its broadcast operations. The company, who owns four Fox Sports Channels as well as El Financiero-Bloomberg TV, chose Phoenix7 for its complete suite of integrated workflow solutions tailored to their unique needs in the competitive Mexican sports and financial news TV markets.

After their recent acquisition of the Fox Sports channels from Disney, Grupo Lauman faced the challenging situation of keeping their legacy, inherited channel management and workflow platform or finding a new solution that would allow them to deliver their transformational plans to increase audiences, generate higher levels of advertising revenues and reduce running costs, while at the same time streamlining and future-proofing their operations. In Phoenix7, Grupo Lauman found the perfect fit to answer their needs.

“Thorough evaluation and benchmarking of the existing solution with leading alternatives led us to the conclusion that Phoenix7 was the perfect fit for delivering on our objectives for our channels. Streamlining and automating the workflow is a key part of the broader plan to improve operations and optimize costs throughout the organization, with the goal of continuing as the leading television brands in Mexico in their segments” explained Israel Gomez, VP Media Operations at Grupo Lauman, adding: “P7 was able to meet our key criteria: they met all our requirements and more”.

Key deciding factors for Phoenix7 were their extensive track record in delivering fast-track, cost-effective implementations, while at the same time accommodating non-standard requirements through bespoke development and seamless integration with third parties; Phoenix7’s rich functionality, stemming from their experience of multiple genres, gave them key insights and the ability to support Fox Sports’ enhanced audience and revenue model. Furthermore, Phoenix7 has built a reputation as the most competitive solution in the industry for total cost of ownership.

Hitesh Vekaria, Phoenix7 CEO, commented “The extensive experience and expertise of Phoenix7 gives broadcasters in the region the confidence that we can deliver future-proof systems that streamline workflows, offer unprecedented flexibility and a sophisticated set of tools. We are proud that a top broadcaster in Mexico like Fox Sports entrusts their channel management to P7. In the current, volatile broadcasting market, our rigorous approach to understanding workflows, operations, and ecosystems, combined with our drive for excellence has enabled us to deliver on our motto: your success, our solution.”