Broadcasting faces increasing competition for each dollar of advertising revenue whilst simultaneously having to deal with the rapid increase in complexity brought about by the proliferation of platforms and formats.
Workflow automation provides broadcasters with the ability to run their channels efficiently and provides management with the headroom to focus on monetising content.
Digicel is a leading global communications provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. With total investment to date standing at over US$5 billion worldwide, Digicel have built a reputation for delivering best value, service and network. When Digicel launched 5 new owned and operated channels, it was key to have an end-to-end solution that incorporated workflow automation in order to deliver the highest standards of value and service.
Phoenix7’s end-to-end solution was chosen by Digicel as it best met their demanding requirements.
Digicel’s CTO Alan Constant stated: “Phoenix7 impressed us with their understanding of our specific needs and the ability of their solution to meet these needs without the need for time-consuming customization. In the current, uncertain economic climate, broadcasters are looking for ways to reduce costs, streamline operations and expand on other platforms. Phoenix7’s integrated solution enables us to meet our objectives and stay ahead of the game.”